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Article August 27, 2024

Showpad named a Leader in Revenue Enablement Platforms

See why Showpad is cited as a Leader in revenue enablement platforms and learn about our AI-powered solution.

Article August 16, 2018

Want to Show Buyers You Care? Create Content That Shows You Know Them

Augmented Reality gives buyers a chance to “see” how certain complex products look and how they fit into their overall process.

Article August 10, 2018

Want to Strengthen the Buyer Experience? Start with Content that Matters

Want to strengthen your buyer experience? Start with content that matters. Valuable content solves a particular challenge your buyer’s business.

Article June 28, 2018

Take it from Jeff Bezos: Why Engaging Content Matters

Amazon founder and CEO Jeff Bezos is the wealthiest man on earth. So, needless to say, when he talks about best practices in his business, people listen.

Article March 28, 2018

Introducing Shared Spaces: Bringing the Buyer Experience Out of Email

Today’s B2B buyers have high expectations of the sales process. They want to see relevant content, proof points and applicable use cases.

Article March 13, 2018

Are You Selling the Way Your Buyers Want to Buy?

Modern buyers demand a better experience. When engaging with sales reps they want personalized, value-driven interactions supported by relevant content.

Article July 6, 2017

Improve the Buyer Experience with Content

We’ll take you on a quick dive into how content quality over quantity helps top marketers and salespeople hit their numbers.

Article June 28, 2017

10 Stats that Show the Importance of Sales Content

Showpad recently surveyed medium to large-sized businesses across the U.S. and Europe to explore the links between sales content and customer experience.

Article September 22, 2016

Podcast: Aligning Product and Content Marketing for the Good of Sales

Learn how to align product and marketing for the good of sales and increasing revenue.