A manufacturer’s quick guide to sales transformation
Choose a smarter way to drive change in sales and marketing – starting with 5 simple tips, including how to:
- Create truly relevant content
- Focus on customers, not products
- Boost seller confidence and capabilities.
Sellers and marketers know it’s time for new tactics.
A digital-first approach.
94% of manufacturers understand that digital-first thinking is vital to the success of their buyer engagement strategy.
A modest content diet.
86% of buyers get overwhelmed when there are more than 10 pieces of content to read. (And 42% say five is too much.)
A tailored experience.
44% of C-level execs say the tool that speeds up their purchasing decision the most is a personalized content portal.
And there’s a modern answer to modern expectations.
Sales enablement is key to effective collaboration between your sellers and marketers. The right platform can be a personalized insight hub for buyers, a powerful content analysis engine for sales and marketing, and an empowering training and knowledge resource for sellers – making it easier for buyers to buy and sellers to sell.
