How Pedro Correia, Sales Enablement Lead at IFF, uses AI and AR to connect with customers | Building Modern Sellers Blog Series
Article December 16, 2021

How Pedro Correia, Sales Enablement Lead at IFF, uses AI and AR to connect with customers | Building Modern Sellers Blog Series

Learn how IFF introduces an a la carte engagement training approach that empowers salespeople to find content on-demand, to meet their customer’s needs.

How AI and Machine Learning are Changing Sales Automation
Article October 21, 2019

How AI and Machine Learning are Changing Sales Automation

Sales automation software is an in-demand solution. Learn how artificial intelligence and machine learning are changing sales automation.

Augmented Reality for Sales & Marketing: Sales Enablement Defined
Article June 3, 2019

Augmented Reality for Sales & Marketing: Sales Enablement Defined

Augmented reality is becoming more and more common in both B2C and B2B marketing and sales strategies. Learn more about this technology here.

Sales Enablement Defined: How Augmented Reality is Changing Marketing
Article February 25, 2019

Sales Enablement Defined: How Augmented Reality is Changing Marketing

Augmented reality marketing is increasingly being used in sales content creation, providing unique opportunities to engage buyers in new ways

How Augmented Reality is Revolutionizing B2B Sales
Article January 24, 2019

How Augmented Reality is Revolutionizing B2B Sales

Bundled with sales enablement technology, 3d models and augmented reality help sales teams present product portfolios to buyers in a more immersive format.

Want to Show Buyers You Care? Create Content That Shows You Know Them
Article August 16, 2018

Want to Show Buyers You Care? Create Content That Shows You Know Them

Augmented Reality gives buyers a chance to “see” how certain complex products look and how they fit into their overall process.

3 Reasons Why Augmented Reality Will Reshape B2B Sales
Article July 11, 2018

3 Reasons Why Augmented Reality Will Reshape B2B Sales

3 reasons using a more visual and interactive selling strategy with augmented reality help sales teams deliver a better buyer experience.

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