WEBINAR
Beyond the pitch deck: How marketing can optimize the sales pitch
Sales interactions are crucial for revenue and buyer engagement. The first conversation shapes the deal. Learn how marketing can empower sellers with the right messaging and format.
On Demand
WEBINAR
Beyond the pitch deck: How marketing can optimize the sales pitch
Sales interactions are crucial for revenue and buyer engagement. The first conversation shapes the deal. Learn how marketing can empower sellers with the right messaging and format.
On Demand
What to expect
Actionable
advice
Learn how to flip the script on your sales team’s first calls by starting with the outcome you want to achieve by the end of that conversation. Then, work backward to identify the best way to support that outcome through a variety of content formats.
Best practice takeaways
Explore alternatives to standard decks that resonate more with your audience. Using real-life examples from industry leaders on how they have transformed their first call decks and conversations.
Data-led strategies
Discover how to use seller and buyer engagement data to inform your content development. Uncover actionable insights to craft a content strategy that empowers your sellers and drives better conversations with your buyers.
Your host
Lara Verlinden
Sr. Product Marketing Manager at Showpad
Lara Verlinden is an experienced B2B tech professional boasting a decade+ in telecom services and product marketing. Currently a Senior Product Marketing Manager at Showpad, she specializes in crafting compelling narratives by translating intricate business concepts into real customer value and impact.
Our guest speaker
Bert Vanhaecke
Revenue Enablement Lead – Products & Platform
Transforming sales at Showpad, Bert Vanhaecke champions innovative AI-driven strategies and tools that resonate with modern buyers. He specializes in integrating cutting-edge AI technology and revolutionizing sales enablement, empowering sellers with advanced tools and insights for success in today’s dynamic market.