Blue Prism needed to make a strategic investment in sales enablement to strengthen its leadership in the booming RPA market. The company was focused on faster onboarding, consistent messaging, and improved sales performance through enhanced engagement across teams — which it achieved with Showpad.
“By investing in sales enablement, we’re ensuring our teams are aligned, motivated, and equipped to maintain our leadership in the rapidly growing RPA market. ”
Chris Neal
Director of Global Enablement Programs at Blue Prism
Video Transcript
Why did Blue Prism decide to invest in sales enablement?
Blue Prism is the leader in robotic process automation — what we like to call “digital workers.” It’s all about automating business processes to make them more accurate and faster. What’s driving Blue Prism to invest in sales enablement is the rapid growth of the RPA market, which presents huge potential. As the leader in this space, we want to maintain that position and continue leading the way.
What challenges is Blue Prism trying to overcome with Showpad?
The top three challenges we’re addressing with the sales enablement function are, first, getting new sales hires productive as quickly as possible through our onboarding program. Second, ensuring everyone understands what RPA is, what our value proposition is, and that they can articulate it consistently and with confidence. Third, improving the overall sales motion by establishing a clear sales process and increasing visibility and relevance within the C-suite of our customers.
What are some of the benefits of sales enablement?
The three main benefits that company leadership is looking for are, first, improved sales performance. The goal of sales enablement is to facilitate the sales process and provide the necessary tools. Second, greater alignment between different groups and departments within the company so that we’re all working toward a common goal. And third, a motivated and engaged salesforce. If employees have good tools, access to the latest content, and training that helps them achieve their business goals, they’ll be more likely to stick around and continue to succeed.
