With Showpad, the company was able to align sales and marketing and achieve:

• Insight into the content driving deals forward with customers
• Better collaboration with MED-EL’s corporate headquarters
• Drive success and staying competitive through sales enablement

Watch the MED-EL video customer testimonial to learn how Showpad’s sales enablement platform helped the company solve their business challenges.

Tell us a bit about MED-EL.

My name is Tim Heinz. I’m a senior marketing manager at MED-EL, and we are a manufacturer of hearing implant devices. So, we’re selling implants, and by their nature, they can’t be sold over the counter. You always need a surgeon for that, which adds a lot of moving variables and target audiences into our sales process.

How does the nature of your product impact your marketing materials?

Our marketing materials are highly diverse and need to be flexible. They not only need to be adapted in language to fit different cultures, but they also need to take into account all these other variables to make sure they’re really working for the particular customer you’re talking to.

How has Showpad helped with this process?

Showpad helps us a great deal in tailoring information to each and every target audience. So whenever a sales rep meets with a surgeon, an audiologist, or a different target audience, they can always tailor the content to meet the specific needs of the customer.

What role does Showpad play in connecting different teams?

Showpad is basically the missing link between sales, marketing, and headquarters. It helps us see what works with customers, what is valuable to them, and what isn’t. This way, we can create pieces that matter both to our sales team and, ultimately, to our customers.