How to optimize your most important marketing channel: your sales team
GUIDE
Transform your sales team into a revenue-driving marketing channel.
Uncover the five key challenges preventing your marketing team from harnessing the revenue potential of your sales team. Get actionable advice on how to overcome each challenge, reap the full benefits of messaging alignment, and drive revenue impact.
Are you overlooking your most impactful marketing channel?
In order to stand out in a saturated modern marketplace, it’s essential for marketers and sellers to work together united by a consistent and compelling message. However, the misalignment of messaging between marketing and sales is all too common and costs companies potential revenue.
The time sellers spend with buyers can be far more impactful than any other marketing channel. It’s an opportunity to add meaningful value and build trust. Marketers must harness the full potential of the real revenue-driving channel: the sales team.
Discover how optimizing your sales team as a marketing channel can align messaging, make revenue impact, and prove the ROI of your marketing efforts.
Your organization’s misalignment between sales and marketing is costing you more than impactful messaging—it’s costing you revenue.
The most common advice for marketing leaders is to simply align better with their sales counterparts. However, your problem actually stems from not giving your sales team the strategic focus that your marketers pour into every other marketing channel.
Download the playbook to learn why united messaging is an essential revenue driver, and how to overcome five core challenges stopping you from messaging alignment.
Explore how sales enablement software can qualify stronger messaging alignment between marketing and sales teams in this playbook.
Ensuring sellers buy into your messaging.
Provide impactful training on how to use messaging.
