Showpad’s New AI-Powered Solutions Help Align Sales and Marketing Teams to Drive Measurable Revenue Impact

Automated Content Builder, AnalyticsIQ, and LibraryIQ will help revenue teams manage, personalize, and measure their content more effectively to make the most of their marketing investments. 

Showpad, the global leader in sales enablement technology, has launched new innovations to empower revenue teams to align their sales and marketing messaging and drive a higher return on their marketing investments. These new solutions — Automated Content Builder, AnalyticsIQ, LibraryIQ — will enable teams to create more efficient content management workflows, personalize content at scale, and extract tailored insights on content usage and impact.

Sales interactions have the greatest potential to drive revenue and the highest level of buyer attention and engagement. But despite their best efforts, many marketing teams struggle to get their sellers to deliver a consistent and compelling message. 70% of B2B companies say their sales and marketing teams’ alignment is not very good which can lead to a poor return on their marketing investments and cost companies 10%+ of their annual revenue. With these latest product innovations, Showpad will help revenue teams harness the full potential of their sellers by enabling better messaging alignment through strong content management, better buyer experiences, and measurable insight. 

“The highest-performing companies have tightly aligned relationships across their entire revenue team,” said Tony Grout, CPO and CTO at Showpad. “Our new Showpad solutions will break down silos and allow teams to benefit from an always-on feedback loop. When organizations are able to optimize workflows and create more tailored content from data-driven insights, the result is better customer outcomes and increased ROI.”

Automated Content Builder

Today’s buyers are more informed than ever. They self-educate on their own terms and time, and the vast majority of that time doesn’t involve sellers. Gartner found that most buyers are 60% of the way through the purchase process before involving a sales rep. When buyers do finally engage a seller, they expect the seller to add real value and deeply personalize the content they share based on the unique needs of the buyer’s business. This level of personalization requires more time and effort on the seller’s part, and is difficult to do at scale. With Showpad’s Automated Content Builder, sellers can automatically integrate customer data into marketing-approved templates to create meaningful, personalized content in seconds. This intuitive solution allows sellers to incorporate personal touches—such as relevant product names, tailored customer stories, and unique pricing proposals—into templated documents and presentations, helping sellers demonstrate that they understand a buyer’s specific goals and challenges. 

With Automated Content Builder, every member of the revenue team can benefit:

• Sales: Sellers can ensure every customer interaction is impeccably tailored with content that is highly relevant and truly resonates with buyers. Sales reps can elevate presentations and raise the bar on customer interactions to create truly valuable, deal-closing experiences. 
• Marketing: Marketers can serve as the guardians of brand and messaging consistency by setting brand standards and design guidelines in the app. This ensures that every piece of content aligns with the brand’s visual identity and encourages sellers to carry a consistent marketing message without relying on a one-size-fits-all approach.
• Customer Success: Teams can elevate customer check-ins with captivating account review presentations. This helps customer success teams demonstrate the commitment to individual customer needs, while saving time and manual work. 

AnalyticsIQ

Marketing teams dedicate significant time and attention to evaluating the effectiveness of the content they create for various channels such as search, social, events, direct mail, and more. But despite their best efforts to measure and perfect every marketing channel, they often lack visibility into how the content they create for sales performs. With AnalyticsIQ, now teams can close this gap by generating AI-powered insights within Showpad’s Question-based Analytics Dashboard. Marketers can ask follow-up questions in natural human language and get contextualized, actionable insights in return. This solution provides thought-provoking answers and clean data visualizations to specific business questions. This flexible approach to data analysis allows marketing teams to measure everything — from content usage to buyer engagement — and tie those metrics to revenue impact. 

LibraryIQ 

Despite marketing and enablement teams’ best efforts to create impactful sales content, it often goes unused due to sellers’ inability to find what they need at the exact moment they need it. Creating a reliable single source of truth for sellers can require hours of administrative effort, making it difficult to maintain and scale a relevant, on-brand content library. Showpad embeds AI throughout the product experience to relieve time-consuming administrative tasks and empower marketing and enablement teams to manage a more effective content library. Showpad’s LibraryIQ uses AI to proactively surface the content that requires action, reducing the risk of misalignment — and missed revenue goals — as a result of out-of-date or irrelevant content.

Showpad customers can now access these latest solutions. Learn more at www.showpad.com.