Like Showpad, Proximus is always seeking for an opportunity to deliver the best customer experience through tools that strengthen their interactions with buyers. Watch to discover how Proximus empowers their sales teams to close more deals with enhanced enablement strategies — driving efficiency and deeper engagement.

Prior to working with Showpad, what were some of your business challenges?

The challenges we had before Showpad were based on the fact that we have a lot of products in our portfolio. We have a lot of salespeople, and we’re always looking for tools to enhance the interactions between sales, marketing, and our customers to generate leads and revenue.

How did you approach setting up Showpad so your sellers could find content?

Well, we started more or less from scratch. We didn’t want to simply copy all our libraries into Showpad. Starting fresh has allowed us to ensure that the content we have now is up-to-date. From a layout point of view, it’s very fresh, unique, and coherent. This is one of the main accomplishments we’ve achieved so far.

What are some of the wins you’ve experienced after implementing Showpad?

We’ve certainly seen improvements in our business on several levels. First of all, efficiency has increased significantly — both in marketing and sales. Content is more easily shared and more effectively transformed into sales. Additionally, we’ve seen an increase in effectiveness. After their meetings, sales can see what happens, whether the visit was successful, and what content was shared with the customer. For us, it’s also very interesting to see what collateral is being used and where we should invest more time in development.

Tell us about your customer experience with Showpad.

So far, we’ve had a fantastic customer experience. Showpad is dynamic and always ready to help us in a consultative and professional way. The tool itself is very user-friendly and intuitive. It’s helping us boost interactions, generate more leads, and gain more insights into our marketing collateral.