“We were looking for a solution where we could start small, evaluate very quickly, and scale accordingly. Showpad fit that requirement completely. ”
Koen Bogaert
Marketing Manager at Rockfon
Video Transcript
What is Rockfon?
Rockfon is a leading provider of acoustic stone wool and metallic solutions for ceilings and walls. So basically, we make products for the building industry. We have around 200 sales reps in Europe, 50 in the U.S., and 50 in Asia, totaling about 300 sales reps all over the globe.
What challenges was Rockfon facing?
We have a lot of difficulties in spreading the correct information to the correct platform and to the correct end user. In our case, the end user is the architect.
We sell trust because we have a lot of technical information on our products. What we, as marketing, need to do is bring that trust not only to the end user — who is an architect in our case — but also to our own sales organization. A sales rep doesn’t need to worry about the numbers he is showing; they should be the correct numbers.
Why did Rockfon use Showpad?
We were looking for a solution where we could start small with a pilot that we could evaluate very quickly — not in two years, but very fast — and that we could scale accordingly because we are a global company. Showpad fit that requirement completely.
I think the usability of the platform for the end user is a key factor in the success of this product in my company. I always tell my sales guys, “We were all born with 10 fingers, and even if you lose nine of them during your lifetime, you can still use Showpad and sell our products.”
The level of maturity makes it easily fit not only at an enterprise level, but even for small companies, I think Showpad could be a benefit.
What are the main benefits of Showpad?
I always say that technology and sales tools should be as easy as water and electricity. You switch on a lightbulb; you tap water. A sales rep will not interact with a difficult sales tool. They won’t go to SharePoint to check in and out files, and they don’t go to a portal or a website when it’s too complicated. What I like most about Showpad is that it’s a very usable and understandable tool.
Most importantly, as a marketer, I can bring all my assets where they should be: on the table between the architect and my sales guys—and I think that’s the biggest benefit of the product itself.
