Drive business impact with sales enablement

Selling is hard. And recently, it has gotten even tougher. Sellers have lost crucial time with buyers, now they only have a small sliver of a buyer’s time and attention throughout the process. That’s why sellers need to be extremely effective in a limited time to make a greater impact and provide meaningful value. But the same old selling tactics just aren’t working.

And that’s where enablement comes in. In this workshop, Ben Calfee, the VP of Sales at Showpad, will dive deep into the root causes of your sales performance issues, unearth where sales enablement is falling flat, and how to fix it.

What you can expect to learn:
– Why current enablement activations are not working.
– How to determine and validate the right enablement priorities.
– How to align enablement initiatives to company objectives and prove value.

Tuesday, October 17 at 12:30 PM EST