Showpad named a Leader in Revenue Enablement Platforms by global analyst firm
Showpad is among the most significant Revenue Enablement Platforms.
Showpad, the #1 global enablement solution, announced that it has been recognized as a Leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024 report.
In the report, Forrester research evaluated 12 B2B Revenue Enablement Platform vendors, using 32 criteria, grouped into three high-level categories: Current Offering, Strategy, and Market Presence. Showpad received the highest possible scores across 9 criteria including:
- Information Management for Sellers
- Customer & Core Integrations
- Roadmap
- Partner Ecosystem
The report states, “Showpad is best for medium to large enterprises in verticals including consumer packaged goods (CPG), healthcare, and manufacturing in which customer presentation requires immersive, graphical content experiences.” Further, the report says, “The company has shown discipline in its continued focus on traditional verticals that employ hybrid sellers, meaning sales teams that combine field- with home- or office-based sellers.”
“We pride ourselves on having a unique footprint in the market, as the enablement solution that empowers sales teams that meet their customers both in person and virtually. Our team is committed to developing the features and functionalities that support these companies and their distinct sales needs — trust, accuracy, and compliance,” remarks Hendrik Isebaert, CEO of Showpad. “It’s great to see how the Forrester report has recognized us, and I believe it’s a testament to our steadfast focus.”
This Forrester Wave™ is the first to focus on Revenue Enablement Platforms. In this 2024 report, Forrester analysts recognize a change in the Revenue Enablement landscape over the last few years, with the evaluation noting, “Previous Forrester Waves treated sales readiness — mainly learning and development (L&D) solutions — and sales content management as separate but overlapping categories. Based on customer demand and vendor strategies, this former Venn diagram is now a circle.”
“When Showpad brought to market our integrated content and coaching platform in 2018, we were ahead of this curve. We’re excited to see our forward-thinking approach continue to pay off, and with Showpad eOS® we’re pushing the boundaries farther,” remarks Hendrik Isebaert.
Hear more about what Hendrik Isebaert, Showpad CEO, has to say about the future of enablement and his vision for Showpad.