Showpad is honored to announce that we have been named a Leader in The Forrester Wave™: Sales Readiness Solutions, Q4 2023 report. We believe our recent recognition is validation for our commitment to deliver game-changing value to our customers. We consider it a reward for the hard work Showpad has done across the platform, especially for training and coaching.
We are a global sales enablement front-runner with a comprehensive solution that helps sales and marketing teams improve win rates, close deals faster, and ramp new sellers quickly. And in today’s rapidly evolving business landscape, buyer expectations are shifting —and it’s imperative sales and marketing teams have the right tools to keep up.
Buyers now have greater and easier access to information, and buyers expect sellers to go far beyond providing basic information about a product or service. Sellers must help buyers make sense of the information, navigate complexities, and tailor conversations to the buyer’s specific business needs. In short, sellers need to be strategic guides to buyers.
“Showpad’s superior vision includes a responsible introduction of GenAI across its platform, as well as a commitment to sales coaching and building sellers to become trusted advisors to their buyers.”
The right sales enablement solution must empower sellers to become trusted advisors. We are the only fully integrated revenue enablement solution on the market that is designed to strengthen the seller-buyer relationship, and help customers consistently deliver revenue-driving experiences. And we believe the market recognizes Showpad’s value. The Forrester report states, “Showpad’s superior vision includes a responsible introduction of GenAI across its platform, as well as a commitment to sales coaching and building sellers to become trusted advisors to its buyers.”
And our all-in-one solution brings together the most important aspects of a strong enablement strategy, to unify teams and efforts. The Forrester report notes, “Showpad’s platform is built around its enablement operating system (eOS) concept, which successfully integrates content management, sales readiness, buyer engagement, and analytics.”
The Showpad Enablement Operating System® (eOS) was designed to ensure that we can innovate and bring new features and functionality to our customers faster. To continue to help sales and marketing teams to meet and exceed buyer expectations and drive revenue.
The company’s impressive PitchIQ offering allows for AI-based scoring of sellers’ presentations before turning sellers loose on prospects.
Most recently, we launched new AI features to help sales leaders more effectively train and coach reps to bring value to customer interactions. The Forrester report states, “The company’s impressive PitchIQ offering allows for AI-based scoring of sellers’ presentations before turning sellers loose on prospects.”
We believe being named a Leader upholds Showpad’s ability to accelerate innovation with the eOS strategy. This is just one of many examples of how Showpad has been innovating for impact throughout 2023 and will keep doing so in the future.
Additional Showpad innovations span the entire ecosystem of enablement needs, including:
- Sales Content Management: improved internal collaboration workflows, shared tags across divisions, and powerful search and filtering capabilities.
- Analytics & Insights: innovative question-based analytics.
- Buyer Engagement: buyer uploads in Shared Spaces and content sharing for iOS.
- Showpad Ecosystem: new Gong and Slack integrations, plus improved Microsoft and Hubspot integrations.
While we are proud of our feature innovations, we know that our customer experience is just as important. It is humbling that our efforts to provide strategic partnership to customers do really support their needs. The Forrester report states, “Reference customers were highly complimentary of Showpad’s streamlined workflows, allowing them to publish and deploy new learning paths rapidly, but they also commented on the quality and responsiveness of Showpad’s customer support team.“
Showpad is excited to continue helping sales, marketing, and enablement leaders unlock the potential of their teams, create stronger customer relationships, and drive revenue.
Download the full Forrester Wave™: Sales Readiness Solutions, Q4 2023 report to learn more about our sales enablement solution and why Showpad is named a Leader.
