It’s obvious to every B2B sales organization that their buyers have grown more savvy and informed, with competitive intelligence and ample public discussion content available at their fingertips. How do modern sellers compete in a noisy market, when their prospects and customers have such an enhanced ability to self-inform?
Join SiriusDecisions’ Peter Ostrow in this informative webinar, covering findings and essential takeaways from the organization’s annual B2B study.
View this on-demand webinar to understand:
- Why marketing and sales are partners throughout the buyer experience
- How high-performing companies effectively use content
- How to target buyers and achieve quota results
