Xerox used a web portal to store information about its extensive product line and service offerings. The company made this information available to its entire sales team consisting of 2,500 internal sales reps and 8,000 resellers.

To prepare for presentations, the sales team needed to search for and download content from the company portal. Salespeople would then either save assets to their laptops or print them out for distribution. This meant that Xerox lacked visibility into what content its sales team was using for client interactions. Additionally, Xerox used a Flash-based sales presentation tool that its sales team found difficult and inconvenient to use.

Searching for alternative solution, Xerox discovered Showpad. Showpad’s simplicity and ease of use were key factors for Xerox. The company found the solution intuitive and believed it would simplify the lives of its sales team.

In addition, Showpad would give sales leaders visibility into their team’s content usage. The goal was to use analytics to provide insight into which assets were the most successful in driving sales conversations. With this data, Xerox could develop intelligent strategies for future content creation.

With Showpad, Xerox was able to organize content more effectively. The sales team could then access collateral more easily and efficiently.

Since the Showpad launch, Xerox has experienced a 25% increase in content use by its sales team. The platform also helped Xerox gain visibility into what content is being used and how it is helping drive sales conversations forward. With this information, the company is fully enabled to create content based on a strategy that is oriented around their customers.

In addition, the company created 60 different user groups within the Showpad platform. This gave salespeople access to different content assets based on their region, language, and products and services they sold.