Our Company History
It all started in 2011 in a historic town in Belgium. And what a ride it’s been! Learn more about the explosive growth that has brought Showpad to where we are today — the best thing to ever happen to your sales team.
Showpad was founded in 2011 by Pieterjan (PJ) Bouten, Louis Jonckheere, and Peter Minne, who became close friends while working together at Netlog (the European version of Facebook before Facebook became available in Europe). After founding and growing In The Pocket, an agency focused on developing mobile apps, PJ, Louis, and Peter uncovered a large market need for organized mobile content distribution backed by credible tracking and analytics. With their expertise in building consumer-facing apps, they developed Showpad.
Fast-forward to today and Showpad provides the leading Enablement Operating System (eOS). The Showpad eOS® unites marketing and sales teams to deliver revenue-driving experiences. We empower teams with relevant content and training to engage buyers and close sales with confidence.
Showpad supports strategic alignment and efficiency across revenue teams. We partner with organizations of all sizes and maturity levels in more than 50 countries, including Dow, GE Healthcare, Honeywell, Dupont, and Coca-Cola EuroPacific Partners.
Showpad is dual-headquartered in Chicago, IL and Ghent, Belgium and powered by a diverse global workforce.