From business goal to tangible sales enablement initiative

Today’s go-to-market teams need to do a lot with a little — while also delivering measurable results. It’s not an easy task. The good news: Sales enablement can help. So how can you convince relevant stakeholders in the company that enablement offers real added value? How can you show managers that sales enablement directly contributes to business goals? And how can this be measured?

In this webinar with Tamara Schenk, you will learn how you can demonstrate the value of sales enablement to leadership — with a focus on:

• 4 steps to demonstrate the ROI of sales enablement to leadership
• How to shape the right sales enablement initiative
• The business impact framework to measure the tangible benefits of sales enablement