There’s a universal truth for sellers: time is everything. You’ve got meetings to prep for, follow-ups to craft, and deals to close — all while trying to stay on top of the countless touch points needed to move prospects down the funnel.
The problem? Time isn’t on your side. Sellers waste precious hours searching for content insights, struggling to craft personalized emails, and juggling multiple tools that don’t quite talk to each other. It’s frustrating and inefficient.
That’s where Showpad’s new integration with Microsoft Copilot for Sales comes in, giving sellers a way to work smarter, not harder.
Let’s break down how this integration tackles some of the most pressing challenges sellers face today.
Challenge 1: You’re flying blind when it comes to content personalization
You’ve shared the perfect case study or product deck — but what happens next? Without visibility into whether prospects are actually engaging with the content you send, you’re left guessing at how to follow up or which materials to prioritize in your next meeting.
This is where Showpad’s content engagement insights make all the difference. The integration embeds these insights directly into Microsoft Outlook, helping sellers understand how prospects are interacting with the materials they’ve shared.
Did they spend time on Slide 3 of your proposal but skip over the pricing details? Now you know — and you can adjust your approach accordingly. With this integration, sellers can prepare for conversations armed with real insights, not assumptions, so they can focus on moving deals forward efficiently.
Challenge 2: Your follow-up emails lack personalization (because, well, who has time?)
Here’s the reality: personalized follow-ups are crucial, but they’re also time-consuming. Without insights into what your prospect engaged with, you’re guessing at best — and irrelevant follow-ups are a sure way to lose their interest.
Thanks to Showpad’s integration, sellers can now craft follow-ups that hit the mark. By embedding content engagement data into Microsoft Outlook, sellers gain instant visibility into what prospects engaged with, enabling them to write emails that are timely, relevant, and more likely to resonate.
Did your prospect spend extra time on a particular case study? Now you know. And you can build your follow-up around that, making your communication tailored, timely, and more likely to convert.
Challenge 3: You’re juggling too many tools, and it’s slowing you down
Every seller’s tech stack is full — sometimes too full. You’ve got CRMs, sales enablement platforms, email tools, and workplace chat solutions. But when these tools don’t integrate, you end up spending more time switching between them than actually selling.
By bringing Showpad’s rich content insights and functionality directly into Microsoft Outlook and Teams, you can seamlessly work within the tools you’re already using, without any extra steps. It’s one less tab to open, one less system to juggle, and a lot more focus on what matters: engaging with your prospects and moving deals forward.
What’s Next?
At the end of the day, it’s all about making sellers’ lives easier — and more productive. Showpad’s integration with Microsoft Copilot for Sales is designed to streamline the chaos and help sellers focus on what they do best: selling.
The ability to quickly find content, craft personalized follow-ups, and work within one streamlined workflow is no longer a luxury — it’s a necessity. And with this integration, we’re delivering exactly that.
So, if you’re ready to take the guesswork out of your follow-ups and stop wasting time searching for content, it’s time to explore what Showpad and Microsoft Copilot for Sales can do for you. It’s an integration designed for today’s modern sellers — because time is too valuable to waste.
Interested in learning more about how this integration can change the way you sell? Request a demo here.
