Showpad uses Amazon Bedrock to Empower Revenue Teams with Generative AI

Customers see an average 5.5% improvement in quota attainment using Showpad’s AI-powered enablement solutions.

Showpad, a global leader in sales enablement technology, today announces a continuation of its longstanding relationship with Amazon Web Services (AWS) by launching new AI capabilities built with Amazon Bedrock. Showpad uses AWS to power its sales enablement infrastructure and readiness programs of 1,400+ companies around the globe, and has launched six capabilities using Amazon Bedrock, which helps companies build and scale generative AI applications with foundation models. With these new capabilities, Showpad unlocks seller productivity and helps enablement teams drive improved revenue outcomes.

Showpad has integrated AWS’s machine learning and AI services, including Amazon Bedrock, to expand its generative AI functionalities, offering users powerful solutions to create personalized content, automate repetitive tasks, and gain deeper insights from data. These advancements enable sellers to engage more effectively with customers, improve productivity, and accelerate sales cycles.

“Building on top of Amazon Bedrock has been a game-changer for us,” said Jeroen Minnaert, Chief Software Architect at Showpad. “Amazon Bedrock has allowed us to rapidly develop and deploy new generative AI features that are transforming the way our customers approach sales enablement. We are able to ship new AI features in a matter of weeks instead of multiple months. Additionally, AWS has reliable, secure and scalable infrastructure that ensures our solutions are easy to deploy and performing at their best, providing significant value to our users.”

Key Showpad AI capabilities include:

• AI-powered search: Acts as a smart assistant that surfaces quick answers and enriches search results with relevant context and information, reducing sellers’ time spent searching for the information they need to communicate with buyers more effectively.
• AI-powered asset summaries: Automatically summarizes key learnings from a piece of content, empowering sellers to deliver information to buyers in an organized and efficient way without requiring any hands-on context from marketing or enablement teams. 
• AnalyticsIQ: Delivers contextualized, actionable insights and visualizations in response to natural language questions, allowing teams to measure everything — from content usage to buyer engagement — and tie those metrics to revenue impact.
• LibraryIQ: Proactively surfaces the content that requires action, reducing the risk of misalignment — and missed revenue goals — as a result of incorrect or irrelevant content such as outdated pricing sheets, obsolete product specs, expired promotions, or old messaging. 
• AI-powered message composer: Enhances the quality and efficiency of seller communication with buyers across all channels with optimizations for spelling, grammar, length, and tone (available in beta).
• AI-Powered Video Captioning: Automatically captions video content to reduce language barriers and increase video content engagement (available in beta).

One of Showpad’s key partners, Bridge, has already observed substantial benefits from these enhancements. The integration of Showpad’s AI-driven features has enabled Bridge’s customers to deliver more personalized and impactful buyer engagements.

“Our customers use Showpad solutions like AnalyticsIQ to keep up-to-date on the critical enablement insights that impact their deals. It’s proven to be a simple yet powerful solution that has boosted visibility into seller behaviors and buyer engagement, helping break down silos across teams and drive more strategic decision-making,” said James Smee, CEO and Principal Consultant at Bridge. 

The collaboration between Showpad and AWS signifies a commitment to continuous innovation and excellence in sales enablement. By harnessing the power of generative AI, Showpad is empowering revenue teams to tailor every interaction according to buyers’ needs, driving more authentic and impactful buyer-seller relationships. 

For more information about Showpad’s AI capabilities, please visit showpad.com/product/showpad-ai.