Choosing the right enablement technology is crucial for boosting your revenue teams’ productivity and effectiveness. It serves as the foundation for executing your entire enablement strategy, transforming how your team engages, sells, and grows. But while many enablement tools on the market promise effortless plug-and-play solutions for all your revenue challenges, the reality is far more complex.
The enablement and marketing teams tasked with overseeing their enablement technology often find themselves overwhelmed by a constant stream of administrative tasks and relentless content upkeep. This burden can lead to a breakdown in performance, turning your critical enablement investment into little more than expensive shelfware.
An effective enablement solution should empower admins at every step of their journey. It should streamline tasks, simplify content management, and ultimately enhance the overall impact of your enablement efforts.
The hidden costs of a poor admin user experience
Relying on inefficient technology isn’t just a productivity killer — it jeopardizes real revenue growth. Companies that make smart investments in modern, intuitive technology see their annual revenues grow 58% faster than those that stick with outdated systems. For admins, relying on hard-to-use, outdated platforms can come at a detrimental cost.
The average marketer or enablement professional spends 4 hours a day on administrative and operational tasks. That’s 20 hours a week lost to tedious busy work, taking time away from creating the impactful messaging and training that helps sellers hit quota.
In today’s hyper-competitive market, marketing and enablement teams must be agile and responsive. They’re on the front lines of leading through changing market dynamics, new product launches, and updated sales methodologies. To stay ahead, they need tools that streamline content management and enhance operational efficiency. Investing in technology that simplifies these tasks and supports deeper focus on strategic initiatives doesn’t just boost efficiency — it drives significant business growth.
Five key features that enhance the admin experience
By integrating five powerful features, an enablement platform can not only address the current needs of admins but also anticipate future challenges, setting a new standard for admin solutions.
If you’re searching for an effective enablement solution that can transform your day-to-day operations, here are the top admin capabilities you should keep in mind during your evaluation:
Bulk uploads and edits
When you’re a global organization managing a vast library of thousands of assets, maintaining control and ensuring content quality can be daunting. The ability to upload and edit content in bulk is a game-changer for admin efficiency and peace of mind.
Your enablement technology should offer an intuitive flow for uploading new content and managing updates, allowing admins to select large groups of content — anywhere from 1,000 to 2,000 items — to make massive changes more manageable.
A sleek, modern content library optimizes performance, allowing admins to work smarter, not harder. This not only makes tasks simpler but also boosts overall productivity, ensuring that key initiatives get the attention they deserve.
Digital Sales Room templates
Digital Sales Rooms, or Shared Spaces, are critical engagement tools that help sellers guide buyers through the sales cycle with ease. They empower sellers to engage buyers exactly where they are and continuously add value throughout their journey by providing a single source of truth for sharing content and collaborating on updates that move the deal forward.
Sellers often face challenges in setting up a new Shared Space from scratch and deciding what content to include. Pre-existing templates solve this problem by streamlining the setup process, saving time, and delivering a more relevant buyer experience.
With Shared Space templates, admins can quickly and consistently control this buyer-seller environment, boosting seller productivity, maintaining brand control, and pre-populating the most relevant content. Templates can be built from scratch or duplicated, cutting the creation time from hours to mere moments. This allows sellers to focus on what matters most: engaging buyers effectively.
Automation rules
Admins have the dual responsibility of ensuring that the right content reaches sellers at the right time while safeguarding confidential or inaccurate information from unintended public exposure.
Automation rules are game-changers for admins, boosting productivity and minimizing business risk. They significantly reduce the chance of sellers mistakenly sharing the wrong materials — whether it’s timely product offers or sensitive buyer information.
Setting up clear automation rules can automatically assign the right tags or asset properties to your content as it’s uploaded. For example, you can establish rules that ensure time-sensitive campaigns expire after a given period of time, or that any content tagged “internal” is never able to be shared by sellers. This streamlined approach not only enhances admin efficiency but also fortifies your compliance and privacy measures.
Streamlined analytics
Interpreting raw data without any strategic context can be like trying to make sense of a jumbled story. Your enablement solution should provide intuitive dashboards to transform this chaos into clear insights, empowering admins to take action and make smarter decisions to improve their enablement strategy.
With a centralized view of reporting directly in the workflow where teams are already managing their content, admins can monitor seller engagement and content performance, tracking their favorite reports through a personalized dashboard that takes team effectiveness to the next level.
AI-powered productivity savers
AI isn’t here to replace impactful enablement work — it’s here to elevate it. AI-driven workflows in the admin experience can help streamline manual tasks, boost productivity, and free admins to focus on the more strategic aspects of their role.
Imagine an AI-powered page builder where teams simply prompt their enablement tool to automatically generate customized pages tailored to different audiences or scenarios.
AI-powered file-naming and descriptions automatically ensure content is accessible and on-brand, helping sellers quickly find what they need through relevant keywords in search.
And AI-powered tag translations support a robust multilingual setup — aligning marketing, sales, and enablement teams to deliver a consistent global experience for your brand.
Drive productivity and strategic decision-making with Showpad’s Admin App
Investing in user-friendly enablement tools is essential for achieving your revenue goals and executing successful enablement strategies. After all, effective enablement begins with an empowered admin.
That’s why Showpad has reimagined the experience of managing content and learning at scale. With a modern, intuitive UX backed by the power of AI, the Showpad Admin App not only streamlines daily tasks but also amplifies your organization’s long-term impact.
Discover more about how Showpad AI can support your team’s productivity.
