Hendrik Isebaert
Chief Executive Officer
Showpad is excited to share that we’ve been named a Leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024 report. I believe this third-party recognition validates our dedication to innovation, supporting customers, and delivering the most complete and flexible enablement solution that meets the growing needs of today’s revenue teams.
The evolution of enablement platforms
The revenue enablement landscape has evolved rapidly over the last few years. Enablement is no longer just “content” or “coaching” in disparate systems.
When Showpad brought to market our integrated content and coaching platform in 2018, we were ahead of this curve. Now six years later, this Forrester report notes, “Showpad’s platform is built on its enablement operating system (eOS) which integrates learning and coaching, content management, DSRs, and analytics.”
This forward-thinking approach continues to pay off, and with Showpad eOS® we’re pushing the boundaries farther. Our AI-powered enablement solution helps our customers around the world strengthen buyer interactions by adding meaningful value, building trust, and driving revenue. In short, it’s the sales enablement solution marketers love, sellers actually use, and a software investment that delivers ROI.
Tools built for hybrid sellers and highly regulated industries
We pride ourselves on having a unique footprint in the market, as the enablement solution that prioritizes building for the hybrid sales motion. The Forrester report states, “The company has shown discipline in its continued focus on traditional verticals that employ hybrid sellers, meaning sales teams that combine field- with home- or office-based sellers.”
Support your team with an enablement solution built for hybrid sellers.
Our team is committed to developing the features and functionalities that support these companies and their distinct sales needs — trust, accuracy, and compliance. It’s great to see how the Forrester report recognizes that “Showpad is best for medium to large enterprises in verticals including consumer packaged goods (CPG), healthcare, and manufacturing in which customer presentation requires immersive, graphical content experiences; it is also well suited for companies in highly regulated industries and those placing a premium on privacy and security.”
“Showpad is best for medium to large enterprises in verticals including consumer packaged goods (CPG), healthcare, and manufacturing.”
— The Forrester Wave™: Revenue Enablement Platforms, Q3 2024
Innovation that keeps you ahead
Through our enablement operating system we are able to deliver features that our customers need at a swift pace, and to us, that focus on innovation shines through in the report. The Forrester report notes, “Showpad has demonstrated a commitment to innovation and development, including the creation of immersive, 3D buyer experiences in its platform. Its vision includes responsible introduction of AI and dedication to sales coaching that enables sellers to become trusted advisors to buyers.”
In 2024, this continues to be true with rapid releases and AI functionality embedded across every use case in our enablement solution including:
- Sales Content Management: An elevated experience for admins, including flexible language and library management, content automation rules and workflows, and enhanced version control.
- Seller Effectiveness: An improved experience for learners, featuring AI-powered search, access to real-time learning based on sales rep actions and meeting context, intelligent team competencies insights, plus AI-powered CRM recommendations.
- Buyer Engagement: A more robust buyer experience with Automated Content Builder, Shared Spaces Templates, and AI-powered message composer.
- Analytics & Insights: Deeper views for marketers and enablement teams into sales content and seller coaching performance via decision-making tools like AnalyticsIQ and Tag & User Scorecards.
“Its vision includes responsible introduction of AI and dedication to sales coaching that enables sellers to become trusted advisors to buyers.”
— The Forrester Wave™: Revenue Enablement Platforms, Q3 2024
Showpad is the only vendor whose partners often create dedicated teams focused on the development of customized experiences for our enablement solution. This partner ecosystem has allowed our customers to create digital experiences that strengthen their sales processes, simplify the way their revenue teams work together, and deepen their buyer relationships. And it shows.
Showpad received the highest possible scores in the Forrester report in the customer and core integrations and partner ecosystem criteria.
Customers that inspire and energize
Beyond just our innovation and ecosystem, we credit this type of recognition to our customers.
Our top Showpad value is to “put customers first,” and we’re grateful for the customers who share their insights that help us create an even better enablement experience. The Forrester report references customers who “appreciate Showpad’s attentive customer support, ease of use, and the deep knowledge of its technical support team.”
We’re energized by this recognition and eager to continue helping sellers, marketers, admins, and enablement leaders build trust, add meaningful value, and win deals.
