Stop creating content that your sellers aren’t using
Article April 11, 2024

Stop creating content that your sellers aren’t using

Marketing teams need to empower sellers with the right content at the right time. Ensure your content is easy to find, every time.

Your content is being ignored by buyers because it’s irrelevant
Article April 4, 2024

Your content is being ignored by buyers because it’s irrelevant

The content marketing creates for the sales team needs to be customizable. It’s time to equip your sellers with dynamic marketing assets.

Why tailored marketing assets are essential to seller success
Article March 29, 2024

Why tailored marketing assets are essential to seller success

Marketing messaging for your sales team needs to be flexible. It’s time to equip your sellers with tailored marketing assets.

Why you need to be a revenue-aligned marketing leader
Article March 7, 2024

Why you need to be a revenue-aligned marketing leader

Unlock revenue growth through sales and marketing alignment with expert insights from Hamilton Mann at Thales Group.

Why sellers aren’t buying into your marketing messaging
Article February 16, 2024

Why sellers aren’t buying into your marketing messaging

Out-of-touch marketing messaging is all too common. It’s time to create marketing messaging that sellers buy into.

Why sellers don’t ‘get’ your marketing message – and what to do about it
Article February 14, 2024

Why sellers don’t ‘get’ your marketing message – and what to do about it

Harness the potential of your most important marketing channel — your sales team. Help sellers better understand your marketing messaging.

Tap into the full potential of personalized content — at scale
Article February 9, 2024

Tap into the full potential of personalized content — at scale

Impactful content is tailored based on needs. Get Automated Content Builder to personalize content at scale, engage buyers, and drive revenue.

Unlocking revenue: A journey from sales enablement to revenue enablement
Article February 6, 2024

Unlocking revenue: A journey from sales enablement to revenue enablement

Learn how Hitachi Vantara creates synergies between technology, content and behavioral change that unlocks their true revenue potential.

2024: The year that supercharges revenue teams
Article December 21, 2023

2024: The year that supercharges revenue teams

Showpad CEO Hendrik Isebaert explores the key trends that will shape the trajectory of revenue teams in 2024.

From business goal to tangible sales enablement initiative
Article December 12, 2023

From business goal to tangible sales enablement initiative

Build out a business impact framework using four steps, to transform business goals into successful sales enablement initiatives.

How to unlock the potential of every rep—with role-based competencies
Article November 7, 2023

How to unlock the potential of every rep—with role-based competencies

Sales leaders need to drive individualized, scalable development plans. Get Showpad Sales Competencies to uplevel sales performance.

Embracing AI for business sales success
Article October 16, 2023

Embracing AI for business sales success

AI is empowering sellers to build strong relationships and close more deals. Learn how AI can help reps thrive in a competitive environment.

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